Tesco: Everyday Value packaging - Redefining a sector to meet new needs

This case study describes how Tesco, the UK supermarket, redesigned its Value product range to improve quality perceptions and grow sales.

Tesco: Everyday Value packaging - Redefining a sector to meet new needs

Agency: Rocket Design ConsultantsClient: TescoBrand: Everyday ValueCategory: Packaging: Own Brand - Food

Executive summary

In 1993, Tesco were the first to launch a value range. Much has...