Help Remedies: How Help Remedies turned the pharmaceutical aisle on its head

This case study explained how Help, a challengers OTC pharmaceutical brand in the US, used a packaging redesign to differentiate itself.

Help Remedies: How Help Remedies turned the pharmaceutical aisle on its head

Agency: PearlfisherClient: Help RemediesBrand: Help RemediesCategory: Packaging: Branded - other

Executive summary

For too long, the OTC pharmaceutical market had been a stagnant one...