Plymouth Gin : Returning to its roots

This case study describes a packaging redesign by Plymouth Gin, the alcohol brand owned by Pernod Ricard, which focussed on communicating its brand story and premium positioning.

Plymouth Gin : Returning to its roots

Agency: Design BridgeClient: Pernod RicardBrand: Plymouth Gin Category: Packaging: Branded drink

Executive summary

Plymouth Gin is a unique, premium quality gin made in Plymouth, since 1793. The favourite gin of everyone...