BEAR: The naked truth

This case study describes how BEAR, the UK fruit snack brand, created a new brand identity focussing on 'natural' attributes to increase sales.

BEAR: The naked truth

Agency: B&B StudioClient: Urban Fresh FoodsBrand: BEARCategory: Brand Identity - under £100,000

Executive summary

It's hard to believe that the much-loved BEAR brand was launched just four years ago on a shoestring budget raised...