How Pinterest inspired Staples to change its strategy

This event report discusses how Pinterest, the social content-sharing site, and similar platforms have influenced the strategy being pursued by Staples, the retailer, both online and offline.

How Pinterest inspired Staples to change its strategy

Stephen WhitesideWarc

Pinterest has transformed the way consumers share their wants and needs on the web; now, it is helping reshape the strategies retailers employ to sell products, both online and offline.

The social-media service utilises a tile-based grid to display the images its members "pin", either individually or in categories of their choosing. And Staples, owner of the second-largest ecommerce site in the US, and an additional 1,800 bricks-and-mortar stores across North America, certainly has taken note of its popularity and influence.

On the face of it, Pinterest –...

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