iögo: The new way to say yoghurt

This case study describes a campaign in Canada to launch iögo, a new yoghurt brand owned by Ultima Foods.

iögo: The new way to say yoghurt

Agency: DentsuBosClient: Aliments Ultima

Section I — Basic information

Business Results Period (Consecutive Months): Mid August-Mid November 2012

Start of Advertising/Communication Effort: Mid August

Base Period as a...

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