TripAdvisor: Selling the product no one wants

This case study describes a business to business campaign by TripAdvisor, the travel website, which targeted hoteliers.

TripAdvisor: Selling the product no one wants

Wilde Agency

Entry Information

Country where program ran: USA, plus 14 other countries in Europe, Australia, New Zealand, Asia, Latin America and South AfricaProgram start date: 08/08/12Program end date:09/08/12...