Škoda: Change my car
CP Proximity
Entry Information
Country where program ran: SPAINProgram start date: 04/27/12Program end date: 10/12/12Advertiser/Client Name: Volkswagen-Audi España S.A.Product/Service Description:Škoda is an automobile...
Škoda: Change my car
This case study describes a campaign by Skoda, the automobile brand, which sought to increase sales in a difficult Spanish market with a rational message emphasising durability.
