V Energy: The V Motion Project

This case describes a campaign in New Zealand by V Energy, the energy drink brand, which took an innovative approach to music and technology to target young people and protect its top market share.

V Energy: The V Motion Project

Colenso BBDO/Proximity New Zealand

Entry Information

Country where program ran: New ZealandProgram start date: 06/29/12Program end date: 09/28/12Advertiser/Client Name:Product/Service Description:V Energy (V) is New Zealand's...