DeS'S: My Mattress Savings Bank

This case study describes a low budget campaign by DeS'S, a Spanish manufacturing and distribution company, that launched a new product in order to increase sales in a difficult market.

DeS'S: My Mattress Savings Bank

VCCP Spain

Entry Information

Country where program ran: SpainProgram start date: 03/13/13Program end date: 05/13/13Advertiser/Client Name: DeS'SProduct/Service Description:Bedding solutions by DeS'S, a manufacturing and distribution...