Chicago Shakespeare Theater: George & Will come to life

This case study describes a campaign by the Chicago Shakespeare Theater which used a creative stunt to promote a musical and drive ticket sales, with a limited budget.

Chicago Shakespeare Theater: George & Will come to life

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Entry Information

Country where program ran: USAProgram start date: 09/16/12Program end date: 11/11/12Advertiser/Client Name: Chicago Shakespeare TheaterProduct/Service Description:Leo Burnett...