The power of music

Many of the most popular and effective ads of the past decade have been built around music; this article examines how music in advertising helps to increase awareness and sales for brands.

The power of music

Les BinetDDBDaniel MüllensiefenGoldsmiths University of LondonPaul EdwardsHall & Partners

Music is invariably an after-thought in the creative process, but research shows that great soundtracks can add impact and, consequently,...

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