Lifebuoy: Help a child reach five

This case study describes a campaign by Lifebuoy, the hygiene and cleansing brand, that aimed to decrease deaths in children under five globally.

Lifebuoy: Help a child reach five

Varsha Chawda, Jane Dorsett and John Gamvros

Campaign details

Brand owner: UnileverAgency: Lowe Lintas & Partners and PHDBrand: LifebuoyCountry: India, IndonesiaChannels used:Events and experiential, Internet - general,...

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