84.51° Consumer Digest from Kroger Precision Marketing

Examines the effects of the current financial climate on consumer spending trends across income groups this holiday season.
  • According to the latest 84.51° Consumer Digest from Kroger Precision Marketing, discomfort over finances and concern with inflation increased to 69% from 65% in November 2022, and 85% of shoppers foresee a recession in the near future, while 48% of shoppers feel a recession is happening now.
  • Shoppers reduced their spend on deli, meats, fish, drinks and frozen foods more than other categories, and 52% claim they have switched to lower cost brands in these categories more than normal.
  • Sixty-two percent of shoppers do not plan to splurge on groceries for the holiday seasons, and those who will splurge plan...

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