7UP Fido Dido: Shake the Summer Heat Away

7UP, a soft drinks brand, increased awareness and sales in Vietnam by launching a mobile game app.

Campaign details

Brand: 7UP Agency: Mindshare

Strategy

7Up is a strategic brand of SPVB helping to drive share in the Carbonated Soft Drink category, supporting the Pepsi brand. The ambition is to make lemon lime segment outgrow the cola segment.

Though t

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