7-Eleven: Take It to Eleven

7-Eleven, a chain of convenience stores, launched a campaign in the US to drive brand re-appraisal, drive trips back to 7-Eleven stores and stoke fan love via increased organic engagement and earned media.

Campaign details

Brand: 7-ElevenBrand owner: Seven & I HoldingsEntrant company: 360i New YorkIdea creation: 360i New YorkMarket: USASector: Convenience retailMedia channels: Online display, Online video, Outdoor, Out-of-home, Radio &...