Campaign details
Brand: 7-ElevenBrand owner: Seven & I HoldingsEntrant company: 360i New YorkIdea creation: 360i New YorkMarket: USASector: Convenience retailMedia channels: Online display, Online video, Outdoor, Out-of-home, Radio & audio, Sales promotion, Search marketing, Social media, Television & Connected TVBudget: Over 20 million
Executive summary
After years of underinvestment, 7-Eleven had been losing their role in the daily American routine. There was softened brand relevance and little brand affinity with younger audiences. To turn things around, and survive the added headwinds of COVID-19, we had to dig...