7-Eleven: In-game mobile strategy delivers more than Brainfreeze

Frozen carbonated beverage brand 7-Eleven Slurpee harnessed the power of gaming to raise awareness among its young target audience and boost footfall to its stores in Australia.

Campaign details

Brand: 7-ElevenBrand owner: Seven & I HoldingsLead agency: PHD MediaContributing agency: AnzuMarket: AustraliaSector: Convenience retailMedia channels: Gaming & in-game advertising, Mobile & appsBudget: Up to 500k

Executive summary...