7-Eleven: Hang on to Your loveable memory

Award-winning campaign from the 2010 Hong Kong Effies. In Hong Kong’s fierce retail store environment, this campaign demonstrates how 7-Eleven has turned just another redemption promotion with an overly utilised icon into a successful sales engine by building emotional bond with the target.

7-Eleven: Hang on to Your loveable memory

The Association of Accredited Advertising Agencies of Hong Kong Tel: (852) 2882 8161 Fax: (852) 2890 5083 Website : www.aaaa.com.hk Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong

Agency: Leo Burnett

Client: 7-Eleven Hong Kong

Brand Name: 7-Eleven

Product Type or Description: Convenience Stores

Category for this Entry: Supermarkets/Restaurants/Fast Food/Shops and Stores

Campaign Title: "Hang on to Your loveable memory"

SUMMARY

In Hong Kong's fierce retail store environment, this campaign demonstrates how 7-Eleven has turned just another redemption promotion with an overly...

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