7-Eleven: Hang on to Your loveable memory
The Association of Accredited Advertising Agencies of Hong Kong Tel: (852) 2882 8161 Fax: (852) 2890 5083 Website : www.aaaa.com.hk Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong
Agency: Leo Burnett
Client: 7-Eleven Hong Kong
Brand Name: 7-Eleven
Product Type or Description: Convenience Stores
Category for this Entry: Supermarkets/Restaurants/Fast Food/Shops and Stores
Campaign Title: "Hang on to Your loveable memory"
In Hong Kong's fierce retail store environment, this campaign demonstrates how 7-Eleven has turned just another redemption promotion with an overly...