7-Eleven: Gamers' Paradise

7-Eleven, a chain of convenience stores, engaged Gen Z consumers in the USA with the brand by partnering with PlayStation and AirBnb.

Goals

  • Brand rejuvenation that would celebrate and invigorate its OG customers while attracting new ones
  • Modernize and drive relevance for the 7-Eleven brand
  • Attract a younger, Gen Z customer to the 7-Eleven brand

Strategic Approach

  • Leverage Sony PlayStation's...