Agency: Orion Social Media Malaysia

Strategy

The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media through Buncit Bear (Euro Edition) in conjunction with the football event that was taking place and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.

At the same time, we also intend to increase footfall to 7-Eleven Malaysia's outlets through generating more redemption of Buncit Bear that will directly create a positive impact in increasing sales. On top of that, we also launched a simple weekly contest to add excitement and increase the hype to the campaign throughout the campaign period.

Concept

Buncit Bear (Euro Edition) happened over a course of eight weeks, with weekly contest to add excitement and fun to the campaign. Participants are required to answer simple question each week to be in the running of winning the Buncit Bear apart from through the collection of sticker issuance for redemption. The campaign rewarded 24 winners in total, with 3 winners each week. Winners are announced on a weekly basis to keep the hype and engagement going.