5 ways brands can use voice technology in Asia

This article offers case studies from China, Singapore and Japan on how brands, apps and social media platforms are using voice technology to engage consumers.

As voice technology emerges as a major influence across Asia, Zoe Lawrence - Digital Director of APAC Insights for Kantar - and Ida Siow, Head of Planning for Singapore & South East Asia at J. Walter Thompson, believe the time for brands to pay s

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