55 Degrees North - The centre of attention: how innovative branding exceeded yield expectations on a high risk residential property development
Yousaf Khalid and Ben Quigley
This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process.
| Agency: Different | Authors: Yousaf Khalid and Ben Quigley |
55
Degrees North
The
centre of attention
How innovative branding exceeded
yield expectations on a high level risk residential property development
The Marketing Problem
Swan House was a problem child...
