55 Degrees North - The centre of attention: how innovative branding exceeded yield expectations on a high risk residential property development

This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process.
Agency: Different Authors: Yousaf Khalid and Ben Quigley

55 Degrees North

The centre of attention

How innovative branding exceeded yield expectations on a high level risk residential property development

The Marketing Problem

Swan House was a problem child for Newcastle's commercial property community. The building was constructed during Harold Wilson's 'white heat of technology' era as Newcastle strived to reinvent itself. Almost from day one, the building became a reviled piece of high-rise architecture, carrying deeply-ingrained negative associations. Later, this was exacerbated by association with the T....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands