55 Degrees North - The centre of attention: how innovative branding exceeded yield expectations on a high risk residential property development

This is the amazing story of how a blighted 1960s high-rise building became an object of domicile desire through re-branding, and altered the landscape of residential property marketing in the process.
Agency: Different Authors: Yousaf Khalid and Ben Quigley

55 Degrees North

The centre of attention

How innovative branding exceeded yield expectations on a high level risk residential property development

The Marketing Problem

Swan House was a problem child...