5 ways to win the SMS gold rush

Craig Barrack, UK country manager for Netsize, offers five rules for success in the SMS (short messaging services) market – a market in the mobile phone sector that is booming.

5 ways to win the SMS gold rush

Craig Barrack Netsize

The mobile content gold rush is far from over. Of Europe's SMS traffic, 10% now comes from value-added services and content such as ringtones, quizzes and mobile chat. The opportunities are there, the infrastructure...