5 Steps To Successful Retail Development
Gary Grossman Innovation & Development (IDI)
Writing in a recent issue of a major business publication [1], two Boston Consulting Company executives George Stalk, Jr, and Rob Lachenauer...
5 steps to successful retail development
Using a number of U.S. examples, Gary Grossman (president and co-founder of Innovation & Development – IDI) explains how five research approaches can be used to develop products that consumers want to buy, and retailers – even the ‘big-box’ operators – want to stock.
