5 steps to successful retail development

Using a number of U.S. examples, Gary Grossman (president and co-founder of Innovation & Development – IDI) explains how five research approaches can be used to develop products that consumers want to buy, and retailers – even the ‘big-box’ operators – want to stock.

5 Steps To Successful Retail Development

Gary Grossman Innovation & Development (IDI)

Writing in a recent issue of a major business publication [1], two Boston Consulting Company executives George Stalk, Jr, and Rob Lachenauer...

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