Campaign details
Brand: 5 GumBrand owner: MarsEntrant company: MediaCom ShanghaiIdea creation: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels: Events & experiential, Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Packaging & design, Public relations, Sponsorship - sports,TelevisionBudget: 3 - 5 millionCreative assets
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