4A's Transformation 2010: What peacock brands can learn from ornithology

Reporting from the 4A's Transformation 2010 event, Geoffrey Precourt focuses on the presentation of Gareth Kay, director of digital strategy at Goodby, Silverstein & Partners, around the theme of transforming advertising.

4A's Transformation 2010: What peacock brands can learn from ornithology

Geoffrey Precourt Warc

The 4A's major annual event in April 2010 focused on transformation - a theme that came to glue the program together over three days in San Francisco.

"The business...

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