3V Natural Foods: Meridian rebrand

Meridian, the UK’s leading producer of nut butters, updated its packaging to better convey its brand values and push growth, resulting in £3,783,000 of additional revenue and an expanding business.

Executive Summary

"The agency approached the brief with a real passion, understanding and respect for Meridian's core values. The new identity proudly represents those core values and ethical practices, living true to Meridian's origin. The agency inherently understood the brand and have been extremely collaborative and true partners in helping us bring to life the vision for the brand. The impact speaks for itself: A year on from launch, the Meridian brand has grown 1.5 share points to 18.4%1, created 9 new jobs in an economically deprived area to keep up with consumer demand, and much more. All...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands