3V Natural Foods: Meridian rebrand

Meridian, the UK’s leading producer of nut butters, updated its packaging to better convey its brand values and push growth, resulting in £3,783,000 of additional revenue and an expanding business.

Executive Summary

"The agency approached the brief with a real passion, understanding and respect for Meridian's core values. The new identity proudly represents those core values and ethical practices, living true to Meridian's origin. The agency inherently...