Executive Summary
"The agency approached the brief with a real passion, understanding and respect for Meridian's core values. The new identity proudly represents those core values and ethical practices, living true to Meridian's origin. The agency inherently understood the brand and have been extremely collaborative and true partners in helping us bring to life the vision for the brand. The impact speaks for itself: A year on from launch, the Meridian brand has grown 1.5 share points to 18.4%1, created 9 new jobs in an economically deprived area to keep up with consumer demand, and much more. All...