3M: State of Science Index – Shattering Stereotypes with "Not the Science Type"

3M, a conglomerate corporation, launched a campaign in the US to generate awareness and spark deeper conversation, and leverage 'Not the Science Type' as an extension of the State of Science Index.

The challenge

Despite progress in recent years, STEM inequity remains one of the biggest challenges in the field of science today, according to the 3M 2021 State of Science Index(SOSI), the company's global annual survey on the image of science. This year's...