3M: Back to school

LLYC, a public relations company, started a campaign ‘Liberte Suas Ideias' with Post-it to gain exposure for the company and help kids readjust to the 2022 academic year in Brazil by exercising their creativity.

Description

The back to school time in 2022 also marked a period of readjustment for kids and parents in Brazil. After a long period of social distancing because of Covid-19, face-to-face classes came back and also the necessity of school supplies other than a laptop and internet.

Understanding the space that social media took on kids' free time and seeking to promote a joyful and hopeful contentfor the students that were about to start a new routine again, LLYC came up with a campaign for 3M's most famous product for...

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