36.6 – Free ad-funded mobile brand launch

As the first brand to allow people to top up their mobile credit simply by listening to advertisements, the 2008 launch of the new 36.6 brand revolutionised the Polish telecoms market.

36.6 – FREE AD-FUNDED MOBILE BRAND LAUNCH

Brand: 36.6

Markets: Poland

THE MARKETING CHALLENGE AND BRAND INSIGHT:

As the first brand to allow people to top up their mobile credit simply by listening to advertisements, the new 36.6 brand has revolutionised the...

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