360° insight for new brand development

Ben Wood

Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises.

NPD
Beer & cider
Russian Federation
Qualitative theories & methods
Strategy

360 Insight For New Brand Development

Ben Wood Added Value Icon

Creating new brands and services is one of the most exciting and rewarding activities for clients and their partner agencies. Within the innovation/NBD process, ...

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