3 Screen Measurement: Soccer World Cup 2010 – Redefining “Multi-Modal” Research to Understand Audience Engagement
The 2010 FIFA World Cup™ in South Africa galvanized attention and audiences worldwide. As the globe's #1 sporting event, World Cup soccer thrives on athletic prowess, compelling stories of players and teams, national pride and unexpected moments. The quest for the golden trophy is more than games played. The event bridges nations, languages, cultures and passions.
Researchers analyze scores of sporting events across the globe. They prepare impact assessment reports that inform the local decisions of host countries,...