3 in 15: The future of programmatic

Alex Brownsell and Paul Stringer

In this episode of the WARC Podcast we tackle programmatic advertising: what it is, its challenges and its future.

Where to listen

Timestamps

00:41 – What is programmatic advertising? 02:23 – The search for privacy-safe solutions in the post-cookie era. 04:41 – How advertisers are preparing for this. 07:00 – Wastage in the programmatic supply chain. 09:09 – Addressing the lack of control over programmatic advertising. 11:00 – The expansion of programmatic in emerging channels. 12:51 – Ad fraud in emerging channels. 15:53 – Practical guidance on programmatic for advertisers.

Further reading

The future of programmatic...

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