3 in 15: Sports media in the era of fragmentation

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation.

Where to listen


01:04 – What is sports media? 01:54 – The evolving relationship between TV media and sport 10:14 – Consumption of sports content on social platforms 14:37 – The upcoming Paris 2024 Summer Olympic

Further reading

Global Ad Trends: Sports media in the era of fragmentation

Paris 2024 Olympics: Sports media in the era of fragmentation

A new era of sports media: If it’s fragmented, why is it still attractive?...

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