3 in 15: Rankings 2024

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings, discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns.

Where to listen

Timestamps

00:46 – Overview to the Rankings 2024 04:24 – McDonald’s and Burger King 10:31 – The use of technology in highly ranked campaigns 15:18 – Trends in traditional media campaigns

Further reading

WARC Creative 100: Summary of results 2024

WARC Media 100: Summary of results 2024

WARC Effective 100: Summary of results 2024...

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