3 in 15: Health of creativity

WARC's SVP Content David Tiltman talks to the Head of Content for WARC Creative Amy Rodgers about the Health of Creativity report, discussing what percentage of creative ideas are also awarded for effectiveness and the characteristics of these highly awarded ideas.

Where to listen

Timestamps

01:15 – Background to the report and methodology 05:39 – 20% of all creatively awarded ideas are also awarded for effectiveness 11:23 – Characteristics of highly awarded campaigns 18:40 – How brands are performing over time

Further reading

The health of creativity 2024

Creativity with impact: Harnessing the scope of emotion

The neuroscience of creative effectiveness in TV advertising...

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