3 in 15: Cultural insights from Spikes Asia

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations with Ada Lazaro, regional marketing director of McDonald's, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC, on how brands can effectively navigate the cultural nuances of the APAC region.

Where to listen


00:58 – Defining culture and its misconceptions 04:31 – Examples of putting cultural insight into action 09:47 – Best practice from the experts

Further reading

The WARC Guide to creating cultural advantage

Year-in-review: Going beyond monoculture marketing in Asia in 2024

Global vs local: How McDonald’s finetunes culture marketing...

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