2degrees: 2nd Chance Charlie – Fighting For Fair Footy

2degrees, a telecommunications company, launched a campaign in New Zealand to increase spontaneous association with Super Rugby, improve perceptions of network quality and strength and grow market share of post-paid contracts.

Campaign details

Brand: 2degrees MobileBrand owner: Trilogy International PartnersEntrant company: TBWA\NZ - New ZealandIdea creation: TBWA/New Zealand AucklandMarket: Australia & New ZealandSector: Telecoms & utilitiesMedia channels: Social media, Outdoor, Out-of-home, Radio & audio, Events & experiential, Sponsorship - sports, Online video, Competitions & contests, Print - general, Unspecified, Websites & micrositesBudget: 500k - 1 million

Executive summary

During the second half of 2020, 2degrees was the only telco in New Zealand to grow Pay Monthly connections.

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