Campaign details
Brand: 2degrees MobileBrand owner: Trilogy International PartnersEntrant company: TBWA\NZ - New ZealandIdea creation: TBWA/New Zealand AucklandMarket: Australia & New ZealandSector: Telecoms & utilitiesMedia channels: Social media, Outdoor, Out-of-home, Radio & audio, Events & experiential, Sponsorship - sports, Online video, Competitions & contests, Print - general, Unspecified, Websites & micrositesBudget: 500k - 1 million
Executive summary
During the second half of 2020, 2degrees was the only telco in New Zealand to grow Pay Monthly connections.
This is a story about how the...