25 years of 'Advertising Works'

Laurence Green, one of the founders of Fallon London, traces the evolution of the UK’s IPA Effectiveness Awards since their inception in 1986, 25 years ago.

25 Years Of 'Advertising Works'

Laurence Green Fallon London

The UK's IPA Effectiveness Awards are now a familiar fixture in the awards calendar. At launch in 1980, however, they were an audacious counterpart to the accepted wisdom: that advertising...