21st Century Qualitative Research: New Processes for the Multimedia Age

Roy Langmaid

The consumer’s world has changed out of all recognition from the one for which group discussions or focus groups were originally designed.

Focus groups, workshops
Qualitative theories & methods
Communications development research
Strategy

21^st Century Qualitative Research: New Processes for the Multimedia Age

Roy Langmaid Promise plc

THESIS

The consumer's world has changed out of all recognition from the one for which group discussions or focus groups were originally designed. Unfortunately...

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