21st century measurement of 21st century media

Scott Stinnett, Bruce Goerlich and Dr. Roberta M. McConochie

Arbitron’s Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia.

21st Century Measurement Of 21st Century Media

PPM's capture of radio 'dial' switching: The new balance between reach and time

Roberta M. McConochie Arbitron Inc.Bruce Goerlich Accountability & Eyeballs, Inc.Scott Stinnett Arbitron, Inc.

Introduction

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