21Km Finger Marathon

游明仁, 林昆顯, 周季韻

With the global outbreak of the new crown epidemic, online shopping has become the only export of consumption. Taiwan's e-commerce platform PChome24h is shopping, hoping to increase the frequency of online shopping for members and increase new members at this time.

Case details

Brand: PChome 24h Shopping

Brand owner: PChome 24h shopping

Main agency: ADK TAIWAN

Main agency holding group: ADK Holdings Inc.

Put on the market: Taiwan

Industry: E-commerce

Media Channels: Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), E-commerce Platforms, Social Media, Online Video Advertising, Websites/Microsites, Mobile & Apps, Sales Promotions/Coupons, Packaging & Design, Users Native Content (UGC), Competitions & Contests, Events, Activities & Experiences

Budget: 250,000-500,000

Case Summary

The new crown pneumonia is spreading globally, and Taiwan cannot stay out of it. With the outbreak of the epidemic at...

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