2024 Overseas Influencer Marketing White Paper

This white paper by Tiktok For Business addresses uncertainty about the right influencer fit to enhance marketing efforts of outbound Chinese brands.
  • Despite linguistic and cultural variations, there's a global appreciation for influencers who inspire people to broaden horizons, from life hacks to gift picks and home decor.
  • Using influencers for marketing is a well-established global practice, increasingly essential for corporate strategies outlined in four chapters (in Chinese).
  • Catch the “momentum” of influencer marketing by understanding the trends of the global influencer ecosystem outside China.
  • Effectively utilise the “tools” of influencer marketing by finding the right resources in the TikTok influencer business ecosystem.
  • Accurately grasp the “tactics” of influencer marketing by making the most of every marketing scenario.
  • Understand the “paths” of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands