2023 holidays: US e-commerce sales to reach $221.8 billion

Stephen Whiteside

US e-commerce sales will rise by 4.8% in the holiday period, coming in at $221.8 billion overall, according to a study by software company Adobe.

Online holiday sales are set to reach $221.8 billion in 2023, a 4.8% increase from the same period last year, according to a study.

Software company Adobe based this projection on analytics of more than a trillion visits to e-commerce platforms by US shoppers. Its data also covered 100 million stock-keeping units (SKUs) and 18 product categories, from toys to appliances and sporting goods.

Despite an uncertain economy, with a mixture of interest rate and inflation worries hurting consumers, Adobe expects e-commerce sales to rise at a faster rate than in 2022, when comparative totals grew by 3.5% to $211.7...

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