2022 MENA Strategy Report: Insights from the WARC Awards for MENA Strategy

Insights and themes from the winners of the 2022 WARC Awards for MENA Strategy, an annual case study competition that rewards the region’s smartest strategic thinking.
  • The winning campaigns leveraged unconventional touchpoints by hacking the customer journey, from planning a trip, to finding a store, to being at the point of purchase.
  • Brands relaxed control to enable people from international photographers to local mechanics to build their own brand stories allowing for more authentic and engaging communications, demonstrating the power of advocacy in changing not only attitudes but behaviour.
  • Brands that used nostalgia both inspired engaging creative and created a deep connection with people that enabled brands to outperform a small budget or take share from larger category competitors....

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