2022 BMW Spring Festival Marketing Campaign‒Happy on the road
Bob Wang, Pires Guo, Vanora Su
In order to stand out in the saturated Spring Festival advertising environment with a limited media budget and make consumers genuinely interested in the content conveyed by the brand, the automobile brand BMW decided to think and design the 2022 Spring Festival marketing campaign with a new content form and theme. .
Case Details
Brand: BMW BMW
Brand owner: BMW China BMW China
Main agency: Shanghai Yingzhan Advertising Co., Ltd. TBWA\Juice Beijing, TBWA\BOLT Shanghai
Main agent company holding group: Omnicom Group Omnicom Group
Contributing Agencies:Real Good Studio, Filmate...