2020 Square Dance Mystery Cup-Dance the Mysterious Life

In 2020, with the increasing consumption power of the sinking market, the mystery of upgrading from a washing powder brand to a "comprehensive home cleaning and care brand" decided to seek growth opportunities from low-tier cities. In the post-epidemic era, enhance brand recognition and brand loyalty on the consumer side, and adapt to the new market layout.

Case details

Brand: OmoBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain agency 2: Shanghai Aoweisi Marketing Service Co., Ltd.Secondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry: LaundryMedia Channels: Competitions & Competitions, Events, Activities & ExperiencesBudget: 4-5 million

Case Summary

In 2020, with the increasing consumption power of the sinking market, the brand has positioned itself to achieve the strategy of "going deeper and wider" in the process of becoming a "national brand".

Affected by the epidemic, offline retail...

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