Case details
Brand: OmoBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain agency 2: Shanghai Aoweisi Marketing Service Co., Ltd.Secondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry: LaundryMedia Channels: Competitions & Competitions, Events, Activities & ExperiencesBudget: 4-5 million
Case Summary
In 2020, with the increasing consumption power of the sinking market, the brand has positioned itself to achieve the strategy of "going deeper and wider" in the process of becoming a "national brand".
Affected by the epidemic, offline retail...