2020 Square Dance Mystery Cup-Dance the Mysterious Life

In 2020, with the increasing consumption power of the sinking market, the mystery of upgrading from a washing powder brand to a "comprehensive home cleaning and care brand" decided to seek growth opportunities from low-tier cities. In the post-epidemic era, enhance brand recognition and brand loyalty on the consumer side, and adapt to the new market layout.

Case details

Brand: OmoBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain agency 2: Shanghai Aoweisi Marketing Service Co., Ltd.Secondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry: LaundryMedia Channels:Competitions...

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