2020 Census: Shape your future. Start Here.

US 2020 Census launched a campaign in the US to motivate people to self-respond to the 2020 Census, encourage online self-response for data quality and operational cost-savings and keep awareness high to encourage cooperation with door-to-door census takers to count non-responders.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Every decade, the Constitution mandates we count everyone to allocate seats in the House of Representatives and inform trillions of dollars of...