2018 Xbox Scorpio first anniversary Double Eleven marketing

Case details

Brand : XBOX

Brand owner : Microsoft

Main agency : Youli Interactive

Holding Group : Tianlong Digital Media Group

Put on the market : Mainland China

Delivery time : 2018/11/1-2018/11/11

Industry : Electronics

Media channels : social media, live broadcast platforms, e-commerce platforms

Budget : 500,000

Case summary

Since the Microsoft Xbox One series entered China, the market performance has been tepid, but in 2018, Double Eleven has become the focus of discussion among the players.

The origin of this commotion was a small handle, which actually...

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