Case details
Brand : XBOX
Brand owner : Microsoft
Main agency : Youli Interactive
Holding Group : Tianlong Digital Media Group
Put on the market : Mainland China
Delivery time : 2018/11/1-2018/11/11
Industry : Electronics
Media channels : social media, live broadcast platforms, e-commerce platforms
Budget : 500,000
Case summary
Since the Microsoft Xbox One series entered China, the market performance has been tepid, but in 2018, Double Eleven has become the focus of discussion among the players.
The origin of this commotion was a small handle, which actually...