2012 China Celebrity Endorsement Report: Who is the best brand ambassador?

CelebrityZ, a celebrity equity research project, looks at the benefits and problems of using celebrity endorsements in China, where more than half of the advertisements feature celebrities.

2012 China Celebrity Endorsement Report: Who is the best brand ambassador?

Sirius Wang and Penny Du

The past decade has seen an explosive growth of celebrity advertising, especially in China where more than half of the advertisements feature celebritie

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